Giovanni De Simone, a renowned and innovative artisan from Palermo, Sicily, was a visionary artisan known for the use of intense colors and cubist drawing style similar to Picasso. Early in his life Giovanni worked with Picasso and shared his innovation using bright red in ceramics with Picasso. "Picasso loved that innovation. I express what comes through my imagination, filtering old and new memories, comparing my experiences and my understanding" wrote Giovanni De Simone in 1991. Today, this art style is continued by his daughter Susanna. Her limited production bears her signature, together with the company's new name "Fabbrica della Ceramica”.